Making a good first impression is everything. With information overload at every corner, consumers will only take a brief glance at a website, mail piece or video before deciding whether it’s worth their time to engage further. Marketers are now seeking strategies to create marketing pieces with strong visual appeal that will prompt consumers to engage or take action. Although it may seem obvious to many marketers, color and personalization is the answer.
Adding color to printed communications can make advertised products more attractive, and improve response rates. While the added value that color provides compared to black and white is often difficult to quantify, recent research makes a compelling case for the power of color.
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