The marketing world is constantly evolving and the language changes annually, so becoming familiar with the terms is absolutely necessary. Below are new marketing buzzwords that we see gaining momentum in 2016:
Storytelling
With consumers consuming more content than ever, there are more opportunities to communicate a brand’s story. Developing a brand through multiple touch points allows for brands to story tell as well as dialogue with their loyalist.
Device Mesh
The connective messaging for consumers that bridge traditional marketing channels with mobile, wearable, home, and auto devices.
Snapping
Snapchat is the social leader for everyone under 25. Every big brand is moving as quickly as possible to integrate their voice on the app.
Teleprospecting
The cold call once deemed a violation and unnecessary, is seeing resurgence with people looking to connect more personally with potential clients and business partners.
Contextual Marketing
Communication is not duplication. Speaking to consumers with the media placement in mind will go a long way in consumers remembering your message in its most consumable form.
Hyperlocal
Understanding the local landscape to create timely messages, latest offers or situational advertising will be the new wave of communication for the “always on” consumer.
Screening
The act of consuming multiple devices like TV, tablets and phones all at the same time.
FOLO (Fear of Living Offline)
Fear of not being connected to the virtual world.
While the list will be completely different next year, these are the new marketing buzzwords that are taking the industry by storm.
Learn More
To learn more about the suite of marketing production services offered by Tukaiz, visit our website at www.tukaiz.com or send an email to getinfo@tukaiz.com.
