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Tuesdays with Tukaiz
July 2014
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53%
of marketers are increasing budgets for data
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66%
of marketers believe data is central for campaigns
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93%
see data as the marketing tool of the future
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2.9 billion coupons redeemed in 2013 from direct mail pieces
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56.2% was direct mail’s share of all mail in the United States in 2013 |
$44.9 billion spent on direct mail in 2013 |
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115,547
average number of emails a person receives a month
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13.2%
open rate with personalized emails
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Statistics within this article were derived from the
2014 DMA Statistical Fact Book by the DMA |
At Tukaiz, we have found a high level of importance in direct marketing. One thing is clear: marketing technology is now driving how we reach customers. Tukaiz understands technology to better facilitate and optimize content to drive marketing campaigns using data in direct mail, email marketing and social integration.
Tukaiz.com
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2917 Latoria Lane, Franklin Park, IL 60131
www.tukaiz.com
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