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Begin With The Value In Mind Value in the simplest form is: benefit divided by cost. As consumers we are constantly assigning a value to things and weighing the pros and cons of a situation to assess its major value in our everyday life. We are continually seeking the greatest value. |
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For many businesses, establishing and translating value into consumer gain can be difficult. A way to redefine and focus on this is to begin with value in mind. It is the framework to establish a business goal; that value in a business relationship is achievable. It is the continued plan to establish and maintain long-term business relationships. Understanding a value-added concept incorporated into your business relationships is what separates good companies from great companies. The value in any business relationship is not only measured by quantitative satisfaction, but also by the qualitative gain. The creative energy exchanged is the intangible value, which is the willingness to go the extra mile, be accountable, and subconsciously go beyond expectations. |
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Understanding how to translate value can sometimes come in two parts— the mental vision of the value and the communication of the value. |
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Communication follows the blueprint
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Value is a fundamental premise for success in any business. Stories you may have missed:
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Want to learn more about the suite of marketing communications services offered by Tukaiz? Visit our website at www.tukaiz.com or send an email to getinfo@tukaiz.com. ©2013 Tukaiz LLC · Imaging. Print. Interactive.
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