It is everywhere. Pushing and pulling us in different directions and riding on the tails of our decision making process. And still, most of the time we cannot even tell that it’s happening. The practice of consumer influence has become an art - an art currently mastered at your nearest retail store.

We’ve all heard the term ‘point of purchase’ or ‘point of sale’. From the displays at your convenient store to the flyer on the gas station counter, POP is everywhere. And believe it or not, it is the driver behind a majority of purchase decisions. Today the in-store decision rate has reached an all time high of 76%. This can be attributed to strategically constructed and visually stimulating point of purchase displays.

For a brand, artistically showcasing a product at the point of sale has become an important aspect in the marketing mix, reflecting the 3 ‘I’s: it’s influential, intuitive, and impulsive. With 1 in 6 purchases made because of a present brand display, it is evident that there is a definite correlation between point of purchase advertising and shopping habits.

It’s in the numbers…

At Tukaiz, we have found a high level of importance when it comes to point of sale advertising, and despite what people may say, the opportunity to engage with consumers through print display is ubiquitous. As a result, we produce elements from the horsepower within our infrastructure to output and produce POP for a numerous variety of applications and vertical markets.

For more facts and information on the efficacy of in-store displays download the POPAI 2012 Shopper Engagement Study.

*Statistics within the article were derived from the point of purchase advertising international
2012 shopper engagement study by POPAI

Feel It!

Tukaiz & Scodix cordially invite you to experience the newest capabilities in print sensory technology at the Scodix booth at Graph Expo 2012. At Scodix booth #1658 you will be able to meet Tom Zotos, renowned Pop Artist/Publisher for Hollywood Studios, the Music Industry and celebrity endorser of the revolutionary Scodix SENSE and Scodix Rainbow printing press.

What is the Scodix solution? It can be described as sense enhancing print, or a new dimension of print expression, or even sensory technology, however we describe it as something you just have to touch. The excitement that the Scodix has generated for the marketing community is huge, and that is why Tukaiz will be partnering with the Scodix team for the 2012 Graph Expo Convention in Chicago Illinois, this October.

3 B2B Social Media Lessons
from Apple’s iPhone5 Launch

By: Jeffrey L. Cohen, Managing Editor of SocialMediaB2B.com.

Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media. Whether you think this is a gotta-have release, a nominal upgrade or a “my phone already has those features,” you can find plenty of agreement across the web. What can B2B marketers learn from the release of this sixth generation product that is responsible for nearly two-thirds of Apple’s profits.

	Advocates can be your social media presence
	Tightly controlled message is no longer possible
	Make it about your customers, not your solutions

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