Can NFC Make Print Ads More Interactive?
At the end of December 2010, Tuesdays with Tukaiz covered Near-Field Communication (NFC), an up-and-coming set of technology standards that aimed to enable short-range, "contactless" communication among phones, as well as other types of targets. At the time, NFC was starting to garner buzz in the United States, and we stated that NFC could be a disruptive force in the year to come. In 2011, NFC continued to pick up steam, as more smartphones in the U.S. market were released with NFC chips that can enable interactions and transactions via mobile devices.
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