Personalization Goes Mainstream

Personalization is by no means new, but it is only now becoming a mainstream practice across a wide variety of applications that go far beyond cross-media direct marketing. That recommendation engine that helps you find things on Amazon you didn't realize you wanted to buy? That's personalization. That display ad that follows you around the Web after you leave a site? That's personalization. We now have access to more individual data than ever before. See how different industries are really starting to take advantage of this trend.

Automation Helps SMBs Align Sales and Marketing as Media Mix Diversifies

In addition to the typical challenges that all marketers face (e.g., understanding marketing effectiveness and influence, effectively leveraging a cacophony of data, maintaining a strong customer experience), SMBs (Small and Medium Sized Businesses) struggle with resource allocations, specifically in terms of how to distribute time and money effectively. SMBs need help, and more are turning to marketing automation software to assist in managing repetitive tasks, keeping the sales pipeline full, and freeing up their time to get involved with more important stages in the marketing and sales cycle.

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