Fear is that ever-present nagging voice in the back of our minds; it's the one that tells us to stay close to the shore and to avoid risk at a certain cost. Now, more than ever, fear has become a daily constant in our lives -- fear of losing your job, fear of losing a client, or worse, fear of not being "good enough" to offer value. In a constant stream of seemingly petty anxiety and uneasiness, I have to beg the question, Why are we afraid? What benefit do we accrue by letting our fears take the reins? This led me to wonder how our fear of failure is diminishing our ability to properly serve our customers and give them the experience they not only deserve, but also expect.

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