I have been fascinated by a show on the History Channel called America, The Story of Us, which shows how Americans created new tools, structures, and machines to blaze forward. In my opinion, mobile marketing is very much like the inventions and great ideas of the past that have changed the way we do business, live, and communicate. In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

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