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Backstage™ by Tukaiz

An Online Marketing Management System and Production Process for corporations and advertising agencies.

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Interactive Overview

With hundreds of Interactive and Web solutions already delivered, our Interactive products speak for themselves. Not just the ability to create engaging graphics or animations we have the keen mastery to analyze the need and creatively compose a dynamic solution to achieve even more than desired.

Tukaiz was an early adapter, almost 15 years ago, in providing interactive services. Our team has grown to 30 talented professionals with expertise in interactive web design, data programming, web development, project management and unique workflow tools. Our stellar team of artisans and programmers has developed advanced multimedia applications that have brought welcome returns on investments to our clients. The fact that we employ full time talent and don’t “build a freelance team as needed” means we apply years of team continuity to each project we deliver. By applying the perfect blend of various media, we have the ability to internally create products and solutions that are robust with features and benefits.

By applying the perfect blend of various media, we have the ability to create products and solutions, such as:

BACKSTAGE- Online Print Management and Data Application Programming

Tukaiz developed a custom proprietary web based marketing management system, Tukaiz Backstage. Backstage was developed internally by the Tukaiz development and programming team. This tool gives organizations the ability to order custom printed or inventoried products, with the flexibility of a web based ordering system. As part of this platform, Backstage includes functionality to allow for a wide variety of configurations and business workflows, in order to meet the needs of a wide range of customers. Detailed reporting is a key benefit of the system. Tukaiz produces the high quality printing while implementing color management science across all media to maintain client brand equity. Tukaiz performs the kit packing / fulfillment / shipping logistics and provides warehousing for inventory. All of these services are provided, at this time, through our one location in Franklin Park, Illinois.

Tukaiz clients that have implemented a Backstage solution have seen strategic results across the entire value chain:

  • Reporting tools to analyze marketing, creative, and messaging to improve overall effectiveness
  • Increases communication and relationship between agency and client (franchisees, distributors, etc) and Tukaiz
  • Brand consistency
  • High quality marketing materials
  • Streamlined production
  • Track and manage inventory levels – to effectively reduce waste and reduce print costs
  • Increased ROI of local marketing efforts
  • Flexibility – quicker to adapt / implement new marketing campaign
  • Ability to track, measure and analyze marketing efforts
  • Effortless ordering
  • Affordable implementation
  • Increase in marketing efforts
  • Tools for project management tracking
  • Asset Management with the ability to organize, search and retrieve previously developed advertising materials and high resolution assets
  • Faster speed to market
  • Tukaiz data programmers created specific links to the Tukaiz business system (EPACE) to automatically generate an electronic job ticket and provide real time inventory updates

More information & demo of Backstage by Tukaiz

Creative & Graphic Design Services

The Tukaiz Interactive studio includes a team of web and print design professionals. Our team is fully versed in all aspects of the design process including:

  • Print Design
  • Web Design
  • Animation
  • Interactive Multimedia Development

Custom Image Personalization

One of the key differentiators with regards to the Tukaiz Interactive Studio is the ability to design and produce personalized images for use in variable data print or electronic media campaigns. The images created are designed to incorporate a personalized message into the picture with amazing realism, making it appear that the image was photographed that way. Clients have the option to select from over 500 pre-built image templates, or our team can design a custom image to meet a client’s needs.

More information & demo of Tukaiz personalized products

Tukaiz Products developed the innovative iPhone application called PixyMe. This iPhone and iPod Touch application artistically places names into images with amazing realism making it appear as if it was photographed that way. Users can send the image personalization message via email or as a printed postcard through the mail. www.pixyme.com

Personalized URL (PURL) Development

Personalized URLs are unique web addresses designed as part of a one-to-one marketing campaign. Incorporating the name of the recipient into the web address of the marketing site has several benefits:

  • Users are more likely to visit the site due to the novelty of seeing their name in the address
  • When used in conjunction with an integrated marketing campaign (i.e. Direct Mail or Email Blast), visits to the site produce detailed demographic information of the users who respond to an offer. Standard marketing sites can only track traffic to the site, but not the specific users.

PURL sites can be used to help generate a customer profile by asking only the necessary customer demographic questions, as it is assumed that the basic information is already known as part of the list generation process.

ELearning / Online Training

The Interactive Studio at Tukaiz offers a full suite of eLearning services from simple programs where users progress through static pages and complete an assessment at the end of the course, all the way through full system simulation training. All programs built by Tukaiz can be integrated with a client’s LMS system, or data can be captured to a custom database built specifically for a client.

DVD Mastering

Tukaiz can design the user interface for DVD menus and integrate a client’s audio and video elements to create a master disc used for commercial duplication.

Email Blast & SMS Messaging

As part of our multi-channel marketing services, Tukaiz offers email blast and SMS messaging for our clients. These services are integrated with detailed reporting capabilities that include information such as:

  • Successful delivery rate
  • Bounce rate
  • Unique opens
  • Unsubscribe requests
  • Embedded link tracking

If these campaigns are part of a multi-channel marketing campaign that includes a PURL, reporting can be integrated with the PURL to provide a complete snapshot of user activity on the site through this variety of communication media.

More information & demos of Integrated Marketing Campaigns

 

Interactive Case Studies

McDonald’s Web To Print Solution

cs_mcd.jpg In 2007 one of McDonald’s biggest suppliers came to Tukaiz with the need to create a customizable web to print system for each franchise owner of McDonald’s 13,000 restaurant locations. The purpose was to allow franchise owners the ability to personalize McDonald’s corporate marketing materials and offer a selection of lobby banners and posters to promote career opportunities that are available at their specific McDonald’s restaurants. Franchise owners are given a catalog of marketing materials to choose from including banners, posters and window clings. Once they select an item, they can customize it by selecting corporate approved graphic design and copy, or by writing their own copy.

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Harrah’s Casino Promo Videos

cs_harrahs.jpg A casino is a lively, visually competitive environment, where a visitor's attention is a valuable commodity. At Harrah's, large flat screen displays throughout the casino show news, sporting events, tv shows, and short promos highlighting upcoming events at the casino. Because the benefit of sound was not an option, these videos had to grab attention with visuals alone. In 2006, Harrah’s Joliet Casino & Hotel® approached Tukaiz with the task of producing these silent promo videos.

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WGN Radio - Chicago Cubs and Chicago Blackhawks
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WGN Radio is the number one news and talk station in Chicago. They are also the exclusive broadcast station for all Chicago Cubs games, and since 2008, for all Chicago Blackhawks games. Beginning in 1998, Tukaiz worked wih WGN to produce  new introductory songs  to welcome in each Cubs broadcast. They came back to Tukaiz in 2008 to produce new songs for the Blackhawks.

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