Deliver Magazine, in a February 26th article, discusses the success of WGN Radio's marketing campaign attracting advertisers to a 2009 Cubs Opening Day event.

The mailer, a 6-inch by 9-inch card die cut in the image of a baseball glove and delivered in a clear envelope, featured the recipients’ first and last names and included a call to action to visit their own personalized Web address to RSVP to the event.
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WGN executives ... were thrilled with the mailer’s response. “The campaign was hugely successful,” says Wendi Power, director of sales for WGN Radio. “The personalized invitations really set us apart, and our clients were very impressed with their own personalized URL (PURL) to RSVP.”

Read "A Radio Station Mixes Marketing Channels to Lure Advertisers" online at delivermagazine.com