We love the opportunity to be inventive when it comes to event marketing.  Culled from the pages of Deliver Magazine, here's a success story from our friends at Ricoh:

To generate pre-show interest and drive traffic to the booth, Sterling Kilgore turned to Tukaiz, a provider of imaging, print and interactive services, to help develop an integrated multimedia campaign called “Ricoh Rocks!” Sterling worked with Tukaiz to create visuals that employed vibrant colors to emphasize the Pro C900’s digital color-production system, and depicted silhouettes of hip, rocking figures playing guitars before an audience of wild fans. The copy employed vivid, hipster language, with promises that Ricoh would rock the recipient’s world at Graph Expo 2008.

Read "Are You Ready to Rock?" at delivermagazine.com