One of the biggest challenges for marketers who have a commitment to sustainability is what to do in the sphere of large format production.  Here's some insight on SFI certification from The Big Picture:

“The preparation up to that day was very intense,” says Karen Wolz, general manager for Franklin Park, Illinois-based Tukaiz, which is certified with SFI and has both wide-format and narrow-format digital and offset technologies in-house. “You must be sure you have company-wide commitment. It’s an investment in time and personnel. You have to make sure your workflow is in order, make sure your employees are trained. You want to have everything in place, so you know up front that you are compliant.”

Read the full article at BigPicture.net - The SFI Certification Option