|Tukaiz Partners with WGN Radio for Personalized Calendars|
|Tuesday, December 09 2008|
Leading Marketing Services Provider Launches Business-to-Consumer Venture with Booming Sales of Unique Image-Personalized Calendars
FRANKLIN PARK, Ill.--Tukaiz, a leading provider of results-driven marketing communications services, has expanded its strategic marketing partnership with WGN Radio, its first with a major consumer broadcasting company, to sell exclusive image-personalized 2009 calendars via WGN Radio’s website. This alliance represents a rare business-to-business-to-consumer relationship wherein the calendars are promoted on both companies’ websites as well as advertised on WGN Radio airtime. Already fast-selling at a rate of one order every five minutes, the calendars are enjoying widespread appeal as the perfect holiday present: a practical yet thoughtful keepsake gift that is reasonably priced and easy to create. The calendars have also been promoted on WGN TV and in the Chicago Tribune.
“Tukaiz is a leader in the field of personalized communications and WGN Radio is proud to continue to build on our 15 year relationship with them, this time to offer these calendars with a specific Chicago theme that cannot be obtained anywhere else,” said Wendi Power, director of sales for WGN Radio.
The innovative calendars are unlike any other, taking calendar customization to the next level for consumers who would typically not have the opportunity to take advantage of this type of custom creativity. Tukaiz’ advanced picture personalization technology allows the recipient’s name to be incorporated directly into 12 different monthly images of famed Chicago landmarks. For instance, the personalized name can appear on the side of the famed Chicago “EL” trains, or in lights strung across Michigan Avenue. With Tukaiz’ sophisticated image rendering and clarity, the resultant pictures make it look like they were photographed that way.
“What our technology does is take one of the elements from the photograph, let’s say it’s the concrete by the Art Institute,” said Frank Defino, Jr., vice president and managing director of Tukaiz, in a recent on-air interview with John Williams, a WGN radio host. “We dedicate a spot in that photo for where the name is going to go, and it will render out the name so it looks as if it was chiseled right into the concrete— like it was photographed that way.”
The calendars can be further personalized by consumers with messages on the recipient’s important dates (birthdays, anniversaries, etc.), making it easy to remember special days. And for reorders, Tukaiz automatically archives this inputted information, saving customers from having to type everything in again next year. The creation process itself is quick and user-friendly. Buyers simply select a style, submit the personalized name (or upload a Microsoft Excel spreadsheet for larger orders), add their special dates and the program automatically takes care of the rest.
Tukaiz offers a choice of either desk or wall calendars. Both are quality, sturdy products with double wire bound spiral binding and 100 lb. dull cover stock. At $14.99, the desk calendar measures 5"x 7.5" and features a double-sided flip design. The wall calendar runs for $19.99, and measures 11"x 17", which hangs almost anywhere. To drive increased sales, discounts are offered on volume orders.
About WGN Radio
WGN Radio 720 AM, the 2008 IBA Large Market Station of the Year, is dedicated to being the #1 source of Chicagoland entertainment, news, sports, and information. WGN Radio is the official broadcaster of the Chicago Cubs, the Chicago Blackhawks, and Northwestern University and celebrates over 80 years as “The Voice of Chicago.” For more information or to listen online visit www.wgnradio.com.
Tukaiz is a results-driven marketing communications service provider based in Franklin Park, IL. Founded in 1963, Tukaiz is a family owned and operated company providing products and services to advertising agencies and corporate America. The infrastructure of Tukaiz includes imaging, print, and interactive services comprised of in-house consulting, creative, prepress, color correction, retouching, as well as offset, digital, large format and banner printing, web-to-print, data development, website development/hosting, e-learning solutions, finishing, mailing and fulfillment services. For more information visit Tukaiz at http://www.tukaiz.com.