|Environmailism: Part 2|
|Tuesday, August 19 2008|
As discussed in last week’s blog, the USPS recently sent out a carbon-neutral direct mail piece printed on FSC Certified Paper1. This piece was produced Sandy Alexander, which purchases 100% wind-generated electricity to power its manufacturing and office operations. Last week’s blog discussed the importance of eliminating bad addresses. This week’s blog outlines additional steps that the USPS2 suggests to hone your mailing list. A quality mailing list can help ensure that you are maximizing your return on every dollar that you spend.
To improve your mailing list, the USPS offers the following suggestions:
No one wants to waste resources. In addition to hurting the planet that we are trying to protect for future generations, waste is expensive for you and your business. Getting the right messages to opt-in customers will help you maximize your return on investment!
For further information on this concept, please visit www.usps.com or https://www.mailgreener.com. For examples of Tukaiz paper and ink products that are FSC-certified and environmentally-friendly, visit www.tukaiz.com/environment.
Tune in next week when we’ll continue our discussion on environmailism, offering suggestions on how to choose the right paper.