This past June on Tuesdays with Tukaiz, we highlighted how Microsoft's decision to activate a "Do Not Track" preference in its forthcoming release of Internet Explorer 10 threw a wrench into the plans of online advertising trade bodies and web standard-bearers to self-regulate the collection and application of user data for targeted advertising. As a quick refresher, the concept of "Do Not Track" is to provide a standard across the online ecosystem that would enable consumers to opt-out of behavioral tracking and targeting.

In the months since Microsoft's announcement, "Do Not Track" remains a hotly-contested issue within the entities that are trying to approve a standard framework. If consensus in not met by the end of this year on this issue, the online ad industry faces greater federal and international regulation that will likely be more restrictive than self-governance.

If you're a fan of NFL football (and probably even if you're not), you're likely familiar with the recent drama around the football league's lockout of its professional referees. Until last week, NFL refs had been in a lockout, negotiating with the NFL and its team owners since June. As a result, the first three weeks of the football season were handled by unprepared replacement refs, resulting in botched calls, fan criticism, and furious coaches and players.

The final straw came during a now-infamous bad call during a Green Bay Packers/Seattle Seahawks game, where two refs gave conflicting calls on a last-ditch Hail Mary pass, ultimately resulting in a disputed "complete" touchdown ruling that gave Seattle a win and caused a media firestorm. Tweets from the President, leading stories on all the news channels, skits on late-night comedy shows, and genuine anger from fans and players-including 70,000 voicemails at the league's headquarters-placed the NFL front and center in the media.

Personalization continues to be a hot topic for marketers and advertisers as an explosion in data continues to open up opportunities to deliver highly targeted and relevant content to specific audiences that drive results. Tuesdays with Tukaiz continues to cover this trend, publishing an in-depth post on emergent applications for personalization earlier this year.

One application we did not cover in our last post that is getting increased attention is video personalization. At its core, personalization is the practice of leveraging data to deliver relevant content at an individual level; technology continues to enable more complex applications of personalization, and video personalization is a relatively new development that pushes the concept to new heights.