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Gearing Up Early for the Holiday, the Digital Marketing Boom
Tuesday, November 18 2014

If you have ventured out to your local shopping mall in the past week, you may have noticed the familiar sound of holiday music playing over the stores’ speakers. While many consumers feel that it is too early to get into the holiday spirit, most retail marketers have been in the stages of holiday marketing initiatives since June or July this year. Despite in-store sales still making up the majority of sales this holiday season, digital and mobile sales are expected to be higher than ever before. According to Adobe, this month and next are expected to account for approximately 27% of total online sales for the year with the average consumer spending $248 online during November and December. 

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Understanding Different Industries and their Marketing Spend
Tuesday, November 11 2014

As a marketer in an agency setting it is especially important to establish a solid business strategy that drives results when targeting a specific vertical market for a client. In order to complete this task and show leadership in a vertical market, profiling the industry of focus is imperative to identify and qualify the highest ROI and define route-to-revenue strategies and the product and service offerings that drive compelling customer value and financial ROI. One way of doing this is gaining a better understanding of preferred media spending within various vertical. InfoTrends has completed research on several different vertical markets by surveying over 1,000 media buyers to better understand how service providers and agencies can meet the needs of these various industries. Highlighted below are some of the market verticals that yielded the most interesting results.

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Know Your Rules: Social Media Myths to Avoid
Tuesday, November 04 2014

Social media as a means for communicating marketing messaging is a non-negotiable when it comes to reaching consumers. There are endless software solutions available in the market created to schedule, track, automate, and tell marketers what social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, or Pinterest) and messaging are the best for their business and intended audience. However, these solutions that are used to provide optimal social media outreach are often just not enough for marketers, and they choose instead to go with their gut. As a result of this “gut feeling,” there are several myths that have cropped up around best practices for social media that a recent study by software vendor Radium One has proven are quite false. Let’s take a look at a few of these myths and how to avoid them.

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NFC Arrives: Apple Pay Bursts on to the Scene
Tuesday, October 28 2014

In early September, Apple held their annual iPhone event to assorted fanfare. However, the new iPhones might have been the least important announcement CEO Tim Cook made that day. Certainly, many would agree that the next iteration of a mobile Internet device pales in comparison to a full-fledged mobile payment system. That, of course, is Apple Pay. Following the big announcement, reporters had the opportunity to test the system out and were impressed. This past week, Apple Pay was officially launched. Other than a few hiccups, the burgeoning payment paradigm holds incredible promise. 

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Salesforce Brings Their A-Game for Cloud Based Analytics
Tuesday, October 21 2014

In September, Salesforce.com chief executive and co-founder Marc Benioff gave the marketing world a major hint of what to expect from the October Dreamforce  conference that was held last week in San Francisco: Analytics. The Benioff tweet in question previewed an agenda for 2014 Dreamforce that noted a big product reveal, hinting at an analytics cloud. The tweet became major news across the Internet and marketing community as it hinted that Salesforce.com might expand their enterprise marketing software suite, further enabling salesforces around the world and entering into a new software technology. Flash forward to today and Salesforce “Wave” is now available and ready for use. While this is the next step in Salesforce.com’s evolution, it has immediate effects for marketers and their sales teams. 

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Implications for Marketers from Graph Expo 2014
Tuesday, October 14 2014

About two weeks ago, print service providers, vendors, and other graphic arts professionals descended on Chicago’s McCormick Place for the annual, four-day Graph Expo event. In the past the show had focused on tools geared towards printers, however, in recent years the show has evolved to include marketing resource management, cross media, campaign management, and web-to-print solutions. While the target market for this event still remains print service providers, it is important for marketers to be aware of some of the tools and capabilities that are now available in the graphic arts industry.

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The Importance of Bringing CMOs and CTOs Together
Tuesday, October 07 2014

There has been an exponential increase in activity by marketing software technology companies offering more educational resources or holding bigger and better industry conferences. More now than ever before, marketers have the power to choose and influence marketing technology spend. In fact, InfoTrends has found that many Chief Marketing Officers (CMOs) now have the final say on much of a marketing department’s technology spend. As the role of the CMO increases, it leaves the question of what becomes of the Chief Technology Officer’s (CTO’s) influence. Furthermore, with CMOs now operating on the fly with marketing technology software, there runs the risk of uninformed decisions wreaking havoc on the enterprise as a whole. While this is an exciting time to be a marketer, it is also a critical time to strengthen the relationship with IT to bring departments forward. 

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Digital Marketing Tips You Should Know
Tuesday, September 30 2014

The marketing budget season for 2015 is in full swing, and there have been countless conferences regarding new methods for reaching customers; it is important for marketers to assess their digital marketing strategies for the impending year. While research has shown that offline channels in 2015 will remain an important aspect of the 2015 budget, digital channels are expected to grow at a rate of 5.1% in the next few years. More than ever before, marketers need to be aware about the proper techniques for reaching customers in a digital space. We have outlined several key tips that every marketer can use to develop campaigns and grow business. 

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What it means to Go Inbound: A Recap of HubSpot’s 2014 Inbound Conference
Tuesday, September 23 2014

The 2014 North American Marketing Software Investment Outlook by InfoTrends showed that marketers, more than ever, are concerned with purchasing marketing automation and customer relationship management (CRM) solutions. These software technologies have become essential to maintaining relationships with customers and seeing business grow. They are also two key elements that are critical for the execution of inbound marketing. Inbound is the process of developing quality content and marketing activities that draw customers in, rather than having marketers go out and get the attention of a customer. One software vendor that is considered to be one of the leaders of inbound marketing concepts is HubSpot (founders Brian Halligan and Dharmesh Shah wrote the book Inbound Marketing). Recently, HubSpot held their annual Inbound conference in Boston, hosting over 10,000 marketers for three days to learn about the importance of going inbound. 

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It's That Time of Year Again:The Apple iPhone 6 Release Recap
Tuesday, September 16 2014

Last week on September 9th, Apple held their highly-anticipated event at the Flint Center in Cupertino, CA. Apple is an important company for marketers due to their hold on certain markets within the consumer electronics space, and last week’s announcements were no different. Tukaiz has compiled a list of important highlights from an Apple presentation that will surely have a hand in shaping the future of a few markets. 

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