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Payments in the New Economy
Tuesday, April 14 2015

We have all heard the old adage “cash is king.” While that may still be true for your trips to the laundromat, it is changing almost everywhere else. Whether it’s catching an Uber, Venmo-ing a friend to split the tab at a bar, or using Apple Pay to pick up a cup of java, the use of physical dollars and cents is disappearing from many consumer experiences. Because of this, the landscape of retail stores and traditional sales channels is changing, as well.

How Marketing Technology Can Give SMB's a Competitive Advantage
Tuesday, April 07 2015

Looking at the marketing technology landscape today, market research firm InfoTrends estimates that nearly 50% of enterprise environments (those with 2,000+ employees) have some form of marketing suite. That number falls to less than 30% for small to medium sized businesses. Marketing suites from companies such as Adobe, Salesforce, and Oracle give enterprises a distinct advantage when it comes to being able to execute marketing campaigns compared to mid-size enterprises and small businesses. These, however, are not without significant costs. The challenge for smaller companies is how to compete with large enterprise without having the ability to afford the same marketing technology. There are many solutions on the market and it can be a bit overwhelming; however, there are some affordable options that are sure to help any marketer compete.

Social Media in 2015 and Beyond – Demographics Data
Tuesday, March 31 2015

Earlier this year, two students in the Department of Mechanical and Aerospace Engineering at Princeton University tried to study the rise and fall of Online Social Networks (OSNs) with the same methodology used to study the spread of infectious diseases (epidemiology). They used Myspace as a case study, and specifically looked at Google search queries as a model for predicting an OSN’s downfall. In a bold prediction (sure to grab headlines), the study concluded that “Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.” It was an interesting study, even if its conclusions are questionable, because every marketer wants a glimpse into the future of social media, and maybe science has something to tell us about it.

Adobe Summit 2015 – The Digital Marketing Transformation
Tuesday, March 24 2015
What is digital marketing? This was the key question at the Adobe Summit 2015 held in March. Leading off the discussion was Brad Rencher, Adobe’s Senior VP and GM of Digital Marketing. He argued that digital tech is changing the basic nature of marketing.
Move over Millennials: Marketing to Generation Z
Tuesday, March 17 2015

Have you shifted your marketing focus to Millennials (consumers in their 20s and early 30s, also known as Generation Y)? If you have, then you are behind the times because Millennials are so 2010. Generation Z is here already, but marketers are having a hard time figuring them out. Gen Z members (born from about the mid-1990s onward) make up about 26% of the U.S. population. While their Millennial forefathers may be the most researched generation in history, that may have just been practice for Generation Z, which (from a marketing perspective) could turn into the most powerful generation ever—at least until the next big thing comes along.

The Importance of e-Mail
Tuesday, March 10 2015
For most marketers, this past year will be remembered as the one where mobile, social, and localization came to the forefront. As these channels take more time to manage, it is important not to overlook a channel that has been supporting a business for some time: e-mail. According to InfoTrends' research, 87% of marketers have invested in e-mail solutions for their business and are actively using e-mail as a way to communicate with customers about their products and services. e-Mail may not be as exciting as some of the latest and greatest marketing technologies but, due to its critical role in the marketing ecosystem, it is important that marketers are aware of the best practices for the channel.
International Marketing – Adapting Your Brand for the Global Marketplace
Tuesday, March 03 2015
The Ford Motor Company is the quintessential American brand of the 20th century. From the Mustang to the F-150, Ford products are synonymous with the “American Dream.” But the company has also made its mark internationally. In 2014, it achieved record market share in Asia Pacific, with $589 million in pre-tax profit. Ford has come a long way from the Detroit assembly lines of the 20th century, and it represents the “American dream” for businesses much as consumers. For newer businesses trying to build their brand in international markets, there are many hurdles to success, but here are a few marketing lessons to help you succeed:
Recap: Valentine’s Day Marketing 2015
Tuesday, February 24 2015

Love it or hate it, Valentine’s Day is a major holiday for consumer spending. A study published by the National Retail Federation in late January forecasted that total spending would reach $18.9 billion this year. That means the average person would spend $142 on various gifts this year ($190 for men compared to $96 for women). Even pets would feel the love with $703 million in consumer spending. These numbers are a marketer’s dream.

Why Your next Big Campaign May Involve a YouTube Celebrity
Tuesday, February 17 2015

One of the biggest of areas of marketing spend is celebrity endorsement of a brand or product. From Beyoncé to LeBron James, celebrities are compensated millions of dollars to push a particular brand or product. However, if given the chance, would you spend $25,000 to have a Vine made by Jerome Jarre?  While many marketers may be asking who Jerome Jarre is, those who are social media-savvy are certainly nodding their heads “yes” because Jerome Jarre is one of the most successful Vine users ever with over 7.2 million followers. He is just one of many social media celebrities who have taken their personal social media accounts and successfully turned them into marketing vehicles. Because of this success, many companies are now looking for new product endorsements through social media.

Super Bowl XLIX: Continuing the Conversation
Tuesday, February 10 2015

Last year, we here at Tuesday with Tukaiz said that Super Bowl XLVIII was about “Extending the Conversation.” One of the common strategies noted was the use of sentimental themes, and that strategy was utilized even more this year. At the cost of $4.5 million for 30-seconds of air time, many advertisers attempted to tug at the emotional heartstrings of a collective 114.4 million U.S. viewers. NBC received a rating of 49.7—the highest in Super Bowl history—which good news for advertisers as they spent almost$500,000 more for 30- seconds this year than they did in 2014.

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