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NFC Arrives: Apple Pay Bursts on to the Scene
Tuesday, October 28 2014

In early September, Apple held their annual iPhone event to assorted fanfare. However, the new iPhones might have been the least important announcement CEO Tim Cook made that day. Certainly, many would agree that the next iteration of a mobile Internet device pales in comparison to a full-fledged mobile payment system. That, of course, is Apple Pay. Following the big announcement, reporters had the opportunity to test the system out and were impressed. This past week, Apple Pay was officially launched. Other than a few hiccups, the burgeoning payment paradigm holds incredible promise. 

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Salesforce Brings Their A-Game for Cloud Based Analytics
Tuesday, October 21 2014

In September, Salesforce.com chief executive and co-founder Marc Benioff gave the marketing world a major hint of what to expect from the October Dreamforce  conference that was held last week in San Francisco: Analytics. The Benioff tweet in question previewed an agenda for 2014 Dreamforce that noted a big product reveal, hinting at an analytics cloud. The tweet became major news across the Internet and marketing community as it hinted that Salesforce.com might expand their enterprise marketing software suite, further enabling salesforces around the world and entering into a new software technology. Flash forward to today and Salesforce “Wave” is now available and ready for use. While this is the next step in Salesforce.com’s evolution, it has immediate effects for marketers and their sales teams. 

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Implications for Marketers from Graph Expo 2014
Tuesday, October 14 2014

About two weeks ago, print service providers, vendors, and other graphic arts professionals descended on Chicago’s McCormick Place for the annual, four-day Graph Expo event. In the past the show had focused on tools geared towards printers, however, in recent years the show has evolved to include marketing resource management, cross media, campaign management, and web-to-print solutions. While the target market for this event still remains print service providers, it is important for marketers to be aware of some of the tools and capabilities that are now available in the graphic arts industry.

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The Importance of Bringing CMOs and CTOs Together
Tuesday, October 07 2014

There has been an exponential increase in activity by marketing software technology companies offering more educational resources or holding bigger and better industry conferences. More now than ever before, marketers have the power to choose and influence marketing technology spend. In fact, InfoTrends has found that many Chief Marketing Officers (CMOs) now have the final say on much of a marketing department’s technology spend. As the role of the CMO increases, it leaves the question of what becomes of the Chief Technology Officer’s (CTO’s) influence. Furthermore, with CMOs now operating on the fly with marketing technology software, there runs the risk of uninformed decisions wreaking havoc on the enterprise as a whole. While this is an exciting time to be a marketer, it is also a critical time to strengthen the relationship with IT to bring departments forward. 

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Digital Marketing Tips You Should Know
Tuesday, September 30 2014

The marketing budget season for 2015 is in full swing, and there have been countless conferences regarding new methods for reaching customers; it is important for marketers to assess their digital marketing strategies for the impending year. While research has shown that offline channels in 2015 will remain an important aspect of the 2015 budget, digital channels are expected to grow at a rate of 5.1% in the next few years. More than ever before, marketers need to be aware about the proper techniques for reaching customers in a digital space. We have outlined several key tips that every marketer can use to develop campaigns and grow business. 

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What it means to Go Inbound: A Recap of HubSpot’s 2014 Inbound Conference
Tuesday, September 23 2014

The 2014 North American Marketing Software Investment Outlook by InfoTrends showed that marketers, more than ever, are concerned with purchasing marketing automation and customer relationship management (CRM) solutions. These software technologies have become essential to maintaining relationships with customers and seeing business grow. They are also two key elements that are critical for the execution of inbound marketing. Inbound is the process of developing quality content and marketing activities that draw customers in, rather than having marketers go out and get the attention of a customer. One software vendor that is considered to be one of the leaders of inbound marketing concepts is HubSpot (founders Brian Halligan and Dharmesh Shah wrote the book Inbound Marketing). Recently, HubSpot held their annual Inbound conference in Boston, hosting over 10,000 marketers for three days to learn about the importance of going inbound. 

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It's That Time of Year Again:The Apple iPhone 6 Release Recap
Tuesday, September 16 2014

Last week on September 9th, Apple held their highly-anticipated event at the Flint Center in Cupertino, CA. Apple is an important company for marketers due to their hold on certain markets within the consumer electronics space, and last week’s announcements were no different. Tukaiz has compiled a list of important highlights from an Apple presentation that will surely have a hand in shaping the future of a few markets. 

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Who Got an A+? The Best Back to School Campaigns of 2014
Tuesday, September 09 2014

It’s that time of year again; backpacks are being filled, school buses are a regular sight, and students are heading back to school. As the second largest retail season after the holiday season, back to school marks a critical time in the year for marketers in education and retail industries. For this year’s back to school season, marketers had to meet their prospective customers on the channels that customers are most using. Consumer shopping for back to school changed radically this year and will likely effect how marketers approach the holiday season, as well. This year saw an increase in web searches for “back to school” from 2013 and a move to shopping for supplies in an almost completely mobile environment. When it came to how brands handled these changes, there were some clear winners. 

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Getting it Right: Social Media Messaging & Popularity Unlocked
Tuesday, September 02 2014
We often talk about social media optimization on Tuesdays with Tukaiz, but it is routinely difficult to garner traditional statistics for the media. Late last year, Pew Research Center released figures documenting social media popularity. The report found that 73% of adults use Facebook, LinkedIn, Pinterest, Twitter, or Instagram to communicate. Facebook clocked in as the most popular at 1.19 billion users (or 71% of adults), with the other four falling closely behind. This information is useful, but it does not help quantify the relative strength of social networks when it comes to sharing. Collaborating with BuzzSumo, HubSpot set out to put concrete numbers to not only network sharing proclivity, but also sharing sentiment, publisher performance, and top buzzwords.
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Marketing Automation: High Interest – Low Investment
Tuesday, August 26 2014

Marketing automation is the backbone of any data-driven marketing effort and represents one of the key pieces for the execution of campaigns.  Marketing automation technology helps marketers generate, score, nurture, and convert digital leads into sales. Lead generation is often done through content marketing in conjunction with search engine marketing & optimization. 

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