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Facebook on Digital Publishing – What it means for Content Marketing
Tuesday, January 27 2015

Last year on Tuesdays with Tukaiz, we discussed the importance of using digital publishing as part of a content marketing strategy. This year will likely see most companies pick up the tool as a way to not only push content marketing, but for internal use, as well. According to InfoTrends, over 90% of enterprises (i.e., companies with 2,000+ employees) are looking to go digital for not only marketing publications, but also for internal documentation. The migration to digital publishing promises to be a swift one; however, one challenge with digital publishing is making sure that the content published can play into other marketing channels. One of the most critical channels for supplementing digital publications, especially for marketers in media, is social media. The ability for these two channels to work closely together is part of the reason social media giant Facebook has issued new tools geared towards the publisher.   

What Mobile Payments Mean in 2015
Tuesday, January 20 2015

Every January, InfoTrends’ Digital Marketing and Media service publishes their annual Road Map, a list of the top digital marketing and media software trends that will shape the coming year. Trends are determined by InfoTrends’ primary research and their research team, and while most of them will affect marketing vendors directly, the information provided is also important for marketers to be aware of. One key topic that should be at the top of mind for marketers is the role mobile will play in payments for 2015.

Major Trends from CES 2015
Tuesday, January 13 2015

Every year, techies, journalists, celebrities, and major tech influencers converge for one week in Las Vegas, Nevada to view the latest software and hardware that will define the future of the consumer electronics market. The Consumer Electronics Show (CES) is one of the most important trade shows for electronics worldwide, and is usually a good gauge for marketers on what types of technology consumers will be using for the calendar year. Each CES tends to have a theme or major trends that emerge from it, and this year was no different. From smart cars to virtual reality, there were several key advancements and announcements that proved to be standouts of the show. Here are some of the top trends we saw at CES that are sure to make and impact on marketers for 2015.

The New Year Calls for Bringing Marketing Operations Together
Tuesday, January 06 2015

In 2014, we saw three trends that helped to redefine the marketing landscape. The first was the shift of focusing marketers’ budgets on offline channels to digital. The second was that data became an even more important tool for measuring, targeting, and determining optimal audience engagement. The final trend was fragmentation. With so many new marketing channels and software solutions hitting the market so quickly in 2014, many marketing departments found themselves using multiple solutions, service providers, or teams to execute campaigns across multiple channels—resulting in silos of communication and data. Nevertheless, if marketers can help reverse this fragmentation trend, marketers can take advantage of huge amounts of previously untapped data to produce more effective actionable items. In addition, while many software vendors are attempting to bring “one stop shop” capabilities to marketers to combat fragmentation, it is important that marketers also look at fragmentation on the operational side, as well. 

Marketing Campaign Hits and Misses of 2014
Tuesday, December 23 2014

As the year comes to a close, we are reaching a time for reflection—not only personally, but for what marketing strategies worked for business this year. While no one’s marketing year can be totally perfect, success is more about learning how to use the tools available to marketers to reach consumers in an effective way. Marketers can always learn and prepare for the next year by looking at the successes and failures of their peers. In 2014, we saw the rise of the fully developed social media campaign, more effective use of big data, and more creativity from marketers in using digital channels for communication; 2015 promises to bring these innovations to the next level. To get the creative juices flowing for the coming year, Tukaiz has taken a look at two marketing hits of 2014 and two misses to help us ring in the New Year right!

Big Data and Marketing in the New Year
Tuesday, December 16 2014

In the past year or two we have been hearing a lot about “big data”. As a marketer many of you have already incorporated it into your strategic initiatives or into the planning of your marketing efforts - according to the DMA Factbook, 54% have already started investing in big data marketing solutions. Even with so many already started there are still a number of hurdles for marketers to overcome before they can realize the full value of big data analytics in their day-to-day interactions with customers. So for 2015 we at Tuesdays with Tukaiz have highlighted a few challenges as well as a few considerations for marketers when utilizing big data to power your marketing campaigns for the year.

How Consumer Behavior in 2014 Affects 2015 Marketing
Tuesday, December 09 2014

While Black Friday and Cyber Monday 2014 are done, marketing lessons from the year in consumer behavior are long from over. During the holiday shopping blitz, Adobe Digital Index, part of CMO by Adobe, kept track of some of the major consumer behavior trends of the holiday shopping weekend. While the metrics released focused on retail marketing, these concepts can travel across all disciplines and are good signals of how marketers can prepare themselves for customer behavioral shifts in 2015.   

Twitter Tries to Raise Its Value to Advertisers
Tuesday, December 02 2014

Last November, Twitter released their public IPO to much fan fair, and even caused a 74% price surge in their stock the night before their Wall Street debut. However, the immediate sink in stock value the day after the IPO should have been a hint to many of the year to come—that the immediate price surge resulted in a long term under performance by the company for the 2014 year. So what is driving this decrease in valuation? The answer most likely lies in how Twitter handled the marketers and advertisers that drive revenue for the company. Unlike Facebook, who has consistently improved and developed more tools for marketers and advertisers beyond the standard pre-IPO Facebook fan page, Twitter has remained steady in their commitment to offer advertisers the same tools that they always have – that was until last week. 

Pass the Turkey with a Side of Holiday Marketing
Tuesday, November 25 2014

Here at Tuesdays with Tukaiz, all of our readers know the passion that we have for the end of the year marketing and holiday push. Thanksgiving-time is the point in the year when we not only give thanks, but, as marketers, are planning our investments for 2015 or ramping up our strategies for the impending holiday season. More often than not, we get caught up in the best ways to “sell, sell, sell” to our clients, and rarely reflect on how our brands and clients can be more than a “Black Friday deal.” Because of this, we are seeing a growing trend: marketers who are taking a step back and offering a more humanizing message of their brand during the holiday season are seeing a positive return on their investment. Outlined below are a few tips to give your brand a more humanizing edge during the holiday season, which will likely drive those end-of-the-year investments we all strongly seek.

Gearing Up Early for the Holiday, the Digital Marketing Boom
Tuesday, November 18 2014

If you have ventured out to your local shopping mall in the past week, you may have noticed the familiar sound of holiday music playing over the stores’ speakers. While many consumers feel that it is too early to get into the holiday spirit, most retail marketers have been in the stages of holiday marketing initiatives since June or July this year. Despite in-store sales still making up the majority of sales this holiday season, digital and mobile sales are expected to be higher than ever before. According to Adobe, this month and next are expected to account for approximately 27% of total online sales for the year with the average consumer spending $248 online during November and December. 

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